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Why You Need a Technical SEO Audit

Understand what a technical analysis of your website is, why you need one and the difference it can make for you and your business.
why do you need a tech audit?

If you’re like most businesses, you want to ensure your website is visible to as many potential customers as possible. Search engine optimisation (SEO) is a great way to improve your visibility and attract more traffic to your site. However, SEO is a complex and ever-changing field, making it difficult to keep up with the latest best practices. That’s where a technical SEO audit comes in.

 

A technical SEO audit is an in-depth analysis of your website’s technical aspects, such as its back-end code and structure, to ensure that it is optimised for search engines. This audit can help you identify areas where your site may fall behind the competition and make recommendations for improving your site’s ranking.

What Goes Into Having a Successful Audit?

Certain elements should be included regardless of who is conducting your audit, whether an external consultant, such as techseoaudits.com or an internal team. Here are some of the most important aspects of a technical SEO audit:

 

Back-end code and structure

A technical SEO audit will analyse your website’s back-end code and structure to ensure that it is optimised for search engines. This includes checking your site’s title tags, meta descriptions, header tags, and image alt text. The goal is to make sure that your site is accessible for search engines to understand and index so that you can achieve a higher ranking.

 

Site speed and performance

A vital element of a technical SEO audit is assessing your site’s speed and performance. This includes checking your server response time, page load time, and whether or not your site is mobile-friendly. In today’s fast-paced world, people expect websites to load quickly and smoothly, so it’s essential to ensure that your site meets these expectations.

 

Security and safety

Another critical aspect of a technical SEO audit is ensuring that your website is secure and safe. This includes checking for SSL certificates and secure socket layers (SSLs). These days, people are increasingly concerned about their online security, so it’s crucial to ensure that your website can provide them with the peace of mind they need.

Pros and Cons of Having a Technical SEO Audit

The Pros 

  • A technical SEO audit can be incredibly beneficial for any website looking to improve its search engine ranking.
  • Identifying and resolving technical issues, such as broken links and duplicate content. 
  • A technical SEO audit can help a website to climb the search engine rankings and attract more organic traffic. 
audit summary

The Cons 

  • Without implementation, a tech audit can seem costly.  
  • Finding trusted professionals to conduct the audit for you can be difficult.  

 

It’s essential to weigh the pros and cons before deciding whether or not to proceed. A technical SEO audit is necessary for businesses serious about improving their online visibility.

Get a Tech SEO Audit Today

A technical SEO audit is essential for any company that wants to ensure its website is visible to as many potential customers as possible. By analysing your website’s back-end code and structure, speed and performance, security and safety, and much more, a technical SEO audit can help you identify areas where your site may fall behind the competition and help you make recommendations for improving your ranking.

So if you are looking for a comprehensive, in-depth and technical SEO audit that is value for money and done in extensive detail, then order a tech SEO audit from us today! With easy-to-use ordering and fast delivery, you will not be disappointed! 

 

Book a FREE Website Consultation Today

If you have questions about our services or would like someone to take a look at your website, request a free 15-minute consultation today

Picture of Nikki Halliwell

Nikki Halliwell

Based in Manchester, UK, Nikki is a freelance Technical SEO Consultant. She has worked at several agencies and in-house and has worked across the health, hospitality and fashion industries and more. Nikki enjoys working with eCommerce websites and beyond to ensure that websites are easy to find, load quickly and work efficiently. 
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