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What do SEO Consultants do?

SEO consultants have extensive industry expertise, surpassing most other SEO contractors or in-house SEO specialists.
What do SEO consultants do?

An SEO consultant is typically a self-employed digital marketing specialist who assists businesses in increasing their website ranking on search engines.


SEO, or “search engine optimisation,” generates organic traffic through search engines such as Google and Bing using page optimisation methods such as links, keyword research, content marketing, and others.


While pay-per-click (PPC) requires an ongoing budget, SEO does not. This is what makes it appealing to both large and small companies. That said, if immediate wins and quick conversions are what you’re after, PPC may be better suited.

What Do SEO Consultants Focus On?

SEO consultants focus on a variety of different areas; we’ve covered some of them below.

On-page SEO

On-page SEO includes optimising individual pages of your website to rank higher in search engines and obtain more relevant traffic. On-page applies to the content (text/images/video) found on each page and the HTML source code.


A reputable and skilled SEO consultant should be able to advise you on all elements of on-page SEO, such as:

  • Keyword research and utilisation,
  • Content strategy and recommendations,
  • Title tags and Meta descriptions,
  • Latent semantic indexing,
  • Natural language processing.

Off-page SEO

Off-site SEO uses techniques beyond a website owner’s immediate control to improve positions in search engine results pages.


This will include long-term strategies such as link building, social media, press releases, and campaigns to generate excitement for products or services and drive highly motivated website visitors.

Repairing technical SEO issues

Technical SEO is primarily concerned with optimising a website’s structure and performance to enhance user experience and will also lead on a website migration where needed.


They may need to perform an SEO audit and look for possible website issues and barriers to performance. Many tech SEO consultants devote significant time to improving the technical backlog and slow site loading times.

Monitoring Performance

A large part of an SEO consultant’s job is to monitor and improve performance gradually. Professionals must be able to collect data using analytical tools and determine which initiatives are generating the most valuable leads and conversions.

SEO Reporting

As part of their monitoring, most SEO consultants will also provide monthly performance reports to assist stakeholders and business leaders in tracking their growth.


They may generate reports highlighting a business’s most valuable keywords or provide insights into a website’s click-through rate, conversions, impressions and other critical metrics.

How Can SEO Consultants Help You?

Hiring an SEO Consultant can benefit your business in the long run, and here is how.

An SEO consultant can quickly improve your results

SEO consultants have extensive industry expertise, surpassing most other SEO contractors or in-house SEO specialists. They understand which SEO tactics can increase organic traffic and which tactics risk being punished by Google.


A consultant will help you navigate the world of organic results and utilise the right tactics in specific ways to improve your rankings. There is no one size fits all approach, and they should know how to adapt this from one website to another.

SEO consultants are less expensive than SEO companies

SEO consultants frequently operate alone or in small groups. The typical SEO agency charges at least £2,500 per month, whereas SEO experts are typically less expensive, depending on what service you need.

How Long Should You Work With An SEO Consultant?

Successful search engine optimisation is a long-term commitment that requires consistent and thoughtful action to produce outcomes.


Any consultant or business that guarantees a page-one Google ranking in a matter of weeks should be avoided.

Skilled SEO is a patient process, so plan to work with your selected consultant for at least several months. Typical SEO projects should last 12-24 months, with noticeable results within the first six months and progressive results in the following year.


The time you need to work with an SEO consultant depends entirely on the consultant’s experience and your budget.

What SEO Consultants Should Not Do

Some SEO experts have been known to use tactics that go against Google Guidelines, which can increase the risk of a Google Penalty, harm rankings, and cause traffic loss.


Things SEO Consultants SHOULD NOT DO:


Purchase Low-Quality Links, such as Guest Posts or Tiered Link Building – This is regarded as an effort to intentionally manipulate rankings by using poor/irrelevant links.


Stuffing keywords and making content appear spammy – stuffing your keywords will undermine the quality of your content and likely cause end users to have a poor user experience which will also be reflected in search results.


Focus on keyword density – no metric from Google refers to the number of times a keyword should be used on a page. Excellent and helpful content is based on matching search intent with information that users require based on their purpose. Adding keywords to satisfy a density requirement is NOT a recommended SEO strategy.


Text camouflage – is a historical method that some people still employ. It is where text is hidden by making it the same colour as the background. If your SEO consultant is trying to use hidden text, please stop working with them immediately.

Get in Touch

If you are looking for a reliable SEO consultant who is qualified and an expert in the field, contact today!


Nikki is a renowned technical SEO specialist who will help your business grow organically and successfully, just as it should!

Picture of Nikki Halliwell

Nikki Halliwell

Based in Manchester, UK, Nikki is a freelance Technical SEO Consultant. She has worked at several agencies and in-house and has worked across the health, hospitality and fashion industries and more. Nikki enjoys working with eCommerce websites and beyond to ensure that websites are easy to find, load quickly and work efficiently.