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Tips for Optimising Your Website for Mobile

Whether you’re a small business owner or a large corporation, optimising your website for mobile is crucial for your online success.
Mobile optimisation

In today’s digital age, mobile devices have become integral to our lives. With the majority of internet users accessing the web through their mobile devices, businesses need to optimise their websites for mobile. Website optimisation for mobile devices is no longer an option but a necessity.

Why it's Important to Optimise your Website for Mobile

In this article, we will discuss the importance of optimising your website for mobile, the benefits it offers, and provide you with some tips on how to optimise your website for mobile devices. Whether you’re a small business owner or an international eCommerce business, optimising your website for mobile is crucial for your online success.

Mobile usage is increasing:

More and more people are using their mobile devices to access the internet, which isn’t likely to change anytime soon. Mobile devices now account for more than half of all internet traffic. If your website is not optimised for mobile, you could be missing out on a large number of potential visitors.

User experience:

Mobile users have different needs and expectations than desktop users. They want websites that are easy to navigate, load quickly, and are optimised for their device. If your website is not optimised for mobile, users may have a poor experience and be less likely to return. In fact, if they have a better experience on competitor websites, they’re more likely to shop with them instead.

SEO:

Google has been known to use mobile-friendliness in one of its ranking systems in its algorithms. This means that if your website is not optimised for mobile, it may not rank as well in Google’s search results, making it harder for users to find your website.

 

Optimising your website for mobile is essential if you want to provide a great user experience, improve your organic search engine rankings, and stay ahead of the competition.

Some Tips for Optimising your Website for Mobile

Given all of this, it’s important to know what changes we can make to our websites to optimise them for mobile performance.

 

Use a responsive design:

A responsive design ensures that your website looks great and functions nicely across all devices, including smartphones, tablets, and desktops. Being responsive means your website will automatically adjust to fit the screen size of the device it is viewed on.

 

Keep it simple:

Mobile users are often on the go and have limited time. Therefore, keeping your website design simple, clean, and easy to navigate is essential. Avoid using too many images, videos, or animations that can slow down your website and make it difficult to load.

 

Optimise your images:

Large images can slow down your website, especially on mobile devices. Optimise your images by compressing them without losing quality. You can use tools like TinyPNG or Compressor.io to optimise your images. Large images are one of the most common issues we come across in site speed audits.

 

Use mobile-friendly fonts:

Make sure the fonts you use on your website are easy to read on a small screen. Avoid using small fonts or fonts that are difficult to understand. We suggest using a font size of at least 14px and choosing a font that is easy to read on a mobile device.

 

Use clear calls-to-action:

Make sure your calls-to-action are clear and easy to find on your website. Use buttons that are easy to tap on a mobile device and make sure they stand out from the rest of the content on your website.

 

Minimise page load times:

Mobile users expect fast loading times. Ensure your website loads quickly by minimising the size of your files (especially CSS and JavaScript files), compressing your images, and using caching.

 

Test your website on multiple devices:

Test your website on multiple devices to make sure it looks and functions well on all of them. You can use tools like Google’s Mobile-Friendly Test to check how your website performs on mobile devices.

 

By following these tips, you can optimise your website for mobile and provide a great user experience for your mobile users.

The Most Important thing to Consider when Optimising for Mobile

The most important thing to consider when optimising for mobile is the user experience. Mobile users have different needs and expectations than desktop users. If your website is not optimised for mobile, users may have a poor experience and be less likely to return.

 

To create a great user experience for mobile users, you should focus on making your website easy to navigate, with clear calls-to-action and mobile-friendly fonts. You should also optimise your images and minimise page load times to ensure your website loads quickly on mobile devices.

 

By prioritising the user experience, you can create a website that is not only optimised for mobile but also provides an excellent experience for your users, leading to increased engagement, conversions, and customer loyalty.

Picture of Nikki Halliwell

Nikki Halliwell

Based in Manchester, UK, Nikki is a freelance Technical SEO Consultant. She has worked at several agencies and in-house and has worked across the health, hospitality and fashion industries and more. Nikki enjoys working with eCommerce websites and beyond to ensure that websites are easy to find, load quickly and work efficiently. 
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