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Website Migration recovery Audit

Website Migration Audit


Have you recently undergone a website migration and experienced an unexpected drop in traffic and rankings? Don’t worry; you’re not alone. Website migrations can be tricky, and things can go awry even with the best intentions.


At, we understand the challenges that arise during website migrations, and we’re here to help you recover from any setbacks. Our Website Migration Recovery Audit is a comprehensive solution designed to identify the issues behind your drop in traffic and provide effective strategies to get your website back on track.

Discover What Went Wrong and How We Can Fix It

Our Website Migration Recovery Audit dives deep into the intricacies of your website migration process. We leave no stone unturned in examining your migration’s technical, content, and other related aspects. Whether we find misconfigured redirects, duplicate content, broken links, or other migration pitfalls, our dedicated team will identify the root causes of your traffic decline.


Once we’ve identified the issues, we craft a tailored recovery plan to address each problem. We believe in transparency, so you’ll be informed every step of the way as we work to recover your lost traffic and rankings.

Get Your Migration Audit Today

At, our Website Migration Recovery Audit is designed to empower website owners like you to regain control of their online presence after a migration setback. Our experienced professionals will meticulously examine every aspect of your migration, providing a roadmap to recovery and renewed success.


Don’t let a website migration go wrong and hinder your online potential. Contact us today to get started with our Website Migration Recovery Audit and see your website reclaim its rightful place in the digital landscape.

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Who Can Benefit From a Website Migration Recovery Audit?

The Website Migration Recovery Audit from is a valuable resource for many businesses and organisations that have recently undergone a website migration and experienced a drop in traffic and rankings.


The implications of a poorly executed migration can be significant, leading to loss of visibility, reduced user engagement, and, ultimately, decreased revenue. Our comprehensive audit is tailored to cater to the needs of various entities, making it a crucial investment for:


Small Businesses and Startups: A drop in website traffic can be especially challenging for small businesses and startups. With limited resources and a strong need to establish an online presence, any decline in search engine visibility can substantially impact their growth.


Our audit empowers these businesses to identify migration-related issues early on and set a course for recovery, ensuring a solid foundation for their future success.


eCommerce Websites: eCommerce platforms are often characterised by complex structures and numerous product pages. Ensuring a seamless transition for every product page is crucial when undergoing a migration.


Our migration recovery audit delves into the intricacies of eCommerce migrations, identifying issues that might hinder conversions and sales. By addressing these concerns promptly, eCommerce websites can mitigate losses and optimise their online shopping experience.


Content-Driven Websites and Blogs: Websites that rely heavily on content, such as blogs and media publishing sites, face unique challenges during migrations. Ensuring every content retains value and accessibility is vital for maintaining audience engagement and loyalty.


Our audit helps content-driven websites identify and resolve issues affecting content visibility and search engine rankings, safeguarding their readership and online authority.


Corporate Websites: Corporate websites often serve as the primary online representation of a company, conveying its brand identity and values. A poorly executed migration can negatively affect a company’s credibility and reputation.


Our migration audit caters to corporate entities, allowing them to address migration-related issues promptly and maintain a professional and consistent online presence.


Government and Nonprofit Organisations: Government agencies and nonprofit organisations also stand to benefit significantly from our Website Migration Recovery Audit. As institutions that serve the public and communicate essential information, their websites must function optimally after a migration.


Our audit ensures that these entities can continue providing crucial services and support to their communities.


Affiliate Websites and Niche Blogs: Affiliate marketers and niche bloggers rely heavily on search engine traffic to generate revenue. A drop in rankings following a migration can severely impact their income streams.


Our audit helps these website owners identify issues specific to their niche, allowing them to optimise their content and affiliate strategies for better results.


SEO and Marketing Agencies: As SEO and marketing agencies handle website migrations for their clients, they are also exposed to the risks of unforeseen complications and traffic drops.


Our audit provides agencies with an additional layer of quality control and assurance, ensuring their clients’ migrations are executed smoothly and that any post-migration issues are promptly addressed.


This migration recovery audit is available as a white-label solution, allowing digital agencies to use this service for their clients, helping them to identify issues for client websites and address them as quickly as possible.


Regardless of the industry or the scale of your business, if you’ve undergone a website migration and witnessed a decline in traffic, our Website Migration Recovery Audit is the proactive solution you need. It empowers website owners to take control of their online presence, recover lost traffic, and pave the way for continued growth and success in the digital landscape.

Related Products

As a rule, your XML sitemap should not include any links to URLs that redirect, are canonicalised to other pages, or pages you don’t want to be crawled or indexed.

In a typical XML sitemap setup, only pages with a 200 status and that are indexable should be included.

There may be some exceptions though

In some instances, such as after a migration, you might want to keep old URLs in the XML sitemap. Keeping the redirected URLs in the file can help the new ones get picked up faster. 

It is possible to use a temporary XML sitemap containing URLs you want to be crawled. This works if there are status codes you want to update, URLs being removed, and more. You may also wish to add URLs with a 410 (gone) status code so that they drop out of the index faster. 

What about a standard sitemap?

However, if you’re not going through a migration, and you don’t have any URLs that are being removed etc., please only include the following in your XML sitemap: 

  1. ✅ Indexable URLs.
  2. ✅ Pages with 200 status codes
  3. ✅ HTTPS pages.