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site speed audit

Site Speed Audit


What Can Affect Site Speed the Most?

How your website is built and the resources loaded on each page can have a significant impact. Here are some examples of factors that can affect your site speed:

  1. Size of Images: Most images are uploaded to websites at sizes much larger than needed and bigger than most screen sizes. Image quality is essential, but they should be used and loaded in the most efficient manner.
  2. Server Speed: It is important to make sure that your server is on a secure and quick server. If not, any optimisations you make could be in vain. 
  3. Size of JavaScript and CSS files: The size of any JavaScript and CSS files matters, as does the amount of used and unused code they contain. Ensuring they are as lightweight and efficient as possible can give you a leg up over your competitor sites.
  4. Video Content: Video content can be compelling and valuable, but how the video is added to the page can have enormous consequences. We will share any necessary next steps to help ensure that any video content and files are used effectively and don’t negatively affect how fast the page loads. 

Having a quick-loading website help to improve your website’s visibility, conversions, and time on site. Load resources on your templates promptly, and you should see a real difference in your website’s success.

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What is Affecting Your Site Speed the Most?

Site speed has been growing in significance with search engine ranking factors for a while, and if your website is slower to load than your competitors, you will struggle to get ahead. It’s more important than ever to ensure your website loads quickly and efficiently.

A site speed audit will help you understand how quickly your website is loading compared to others and outline which page templates are the most problematic. We will also look at what elements and resources are causing the most significant problems and help you understand what you need to do to improve them.

Related Products

As a rule, your XML sitemap should not include any links to URLs that redirect, are canonicalised to other pages, or pages you don’t want to be crawled or indexed.

In a typical XML sitemap setup, only pages with a 200 status and that are indexable should be included.

There may be some exceptions though

In some instances, such as after a migration, you might want to keep old URLs in the XML sitemap. Keeping the redirected URLs in the file can help the new ones get picked up faster. 

It is possible to use a temporary XML sitemap containing URLs you want to be crawled. This works if there are status codes you want to update, URLs being removed, and more. You may also wish to add URLs with a 410 (gone) status code so that they drop out of the index faster. 

What about a standard sitemap?

However, if you’re not going through a migration, and you don’t have any URLs that are being removed etc., please only include the following in your XML sitemap: 

  1. ✅ Indexable URLs.
  2. ✅ Pages with 200 status codes
  3. ✅ HTTPS pages.