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link lap audit

Link Gap Audit


What Links Should your Website Target?

The links that your website targets can have a big impact on its success. Here are four examples of links that can be beneficial to your site:

  1. Links from high-quality websites: If your website is linked to from a high-quality website, it can help to increase your site’s quality in the eyes of search engines. This can lead to higher search engine rankings and more traffic.
  2. Links from websites in your niche: If you can get links from websites that are in the same or similar niche as yours, it can help to boost your traffic and authority. This is because visitors to those websites will be more likely to be interested in what you have to offer.
  3. Links from highly authoritative websites: Authority is essential in search engine rankings. If you can get links from high-authority websites, it can help to improve your own website’s authority and search engine visibility.
  4. Links from local websites: If you’re targeting a local audience, it can be helpful to get links from local websites. This is because people searching for businesses or services in your area are more likely to find your website if it is linked to a local site. 

Targeting the correct links can help to improve your website’s traffic, authority, and search engine visibility. Choose links wisely, and you can see a real difference in your website’s success.

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What Links are Missing versus Competitor Sites?

If you’re wondering what your competitor sites are doing to get ahead, links could be the answer. But it’s not enough to build any old links. You need to know which links and what type of links will help you bridge that gap. It’s not just high DR links that websites need; a healthy mix is required. 

If both sites have many links in the high range, but you’re missing medium DR links, obtaining these can help move the needle sooner. So don’t just focus on building links from high-profile domains; also target domains with a mid-range DR, as these can be crucial for giving you the edge over your competitors.

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