pay with Klarna
Payment options
Fast & Reliable
Detailed & Accurate
Useful & Valuable
Previous slide
Next slide
link lap audit

Link Gap Audit


What Links Should your Website Target?

The links that your website targets can have a big impact on its success. Here are four examples of links that can be beneficial to your site:

  1. Links from high-quality websites: If your website is linked to from a high-quality website, it can help to increase your site’s quality in the eyes of search engines. This can lead to higher search engine rankings and more traffic.
  2. Links from websites in your niche: If you can get links from websites that are in the same or similar niche as yours, it can help to boost your traffic and authority. This is because visitors to those websites will be more likely to be interested in what you have to offer.
  3. Links from highly authoritative websites: Authority is essential in search engine rankings. If you can get links from high-authority websites, it can help to improve your own website’s authority and search engine visibility.
  4. Links from local websites: If you’re targeting a local audience, it can be helpful to get links from local websites. This is because people searching for businesses or services in your area are more likely to find your website if it is linked to a local site. 

Targeting the correct links can help to improve your website’s traffic, authority, and search engine visibility. Choose links wisely, and you can see a real difference in your website’s success.

Product total
Options total
Grand total

What Links are Missing versus Competitor Sites?

If you’re wondering what your competitor sites are doing to get ahead, links could be the answer. But it’s not enough to build any old links. You need to know which links and what type of links will help you bridge that gap. It’s not just high DR links that websites need; a healthy mix is required. 

If both sites have many links in the high range, but you’re missing medium DR links, obtaining these can help move the needle sooner. So don’t just focus on building links from high-profile domains; also target domains with a mid-range DR, as these can be crucial for giving you the edge over your competitors.

Related Products

As a rule, your XML sitemap should not include any links to URLs that redirect, are canonicalised to other pages, or pages you don’t want to be crawled or indexed.

In a typical XML sitemap setup, only pages with a 200 status and that are indexable should be included.

There may be some exceptions though

In some instances, such as after a migration, you might want to keep old URLs in the XML sitemap. Keeping the redirected URLs in the file can help the new ones get picked up faster. 

It is possible to use a temporary XML sitemap containing URLs you want to be crawled. This works if there are status codes you want to update, URLs being removed, and more. You may also wish to add URLs with a 410 (gone) status code so that they drop out of the index faster. 

What about a standard sitemap?

However, if you’re not going through a migration, and you don’t have any URLs that are being removed etc., please only include the following in your XML sitemap: 

  1. ✅ Indexable URLs.
  2. ✅ Pages with 200 status codes
  3. ✅ HTTPS pages.