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keyword research

Keyword Research


Find and Analyse Search Terms

Keywords can help you attract targeted traffic to your website. Meanwhile, the wrong keywords can leave your site buried on page 50 of the search results. That’s why it’s so important to take the time to research and analyse search terms before you start using them in your marketing campaigns or on your website.

Once we’ve gathered an initial list of potential keywords, we sort them to remove any irrelevant terms, segment them into categories and identify where the biggest opportunities are for your website. With this information, we can help you decide what content you need to create next or what changes you need to make to your content.

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Keyword Research – See which Keywords to Target

The right keywords can help you attract targeted traffic and boost your conversion rate. However, with the vast array of keywords to choose from, it can be tough to know which ones to target. That’s where keyword research comes in. By taking the time to research keywords, you can ensure that you’re targeting the correct terms.

If you’re looking for in-depth keyword research for your website, look no further.

Related Products

As a rule, your XML sitemap should not include any links to URLs that redirect, are canonicalised to other pages, or pages you don’t want to be crawled or indexed.

In a typical XML sitemap setup, only pages with a 200 status and that are indexable should be included.

There may be some exceptions though

In some instances, such as after a migration, you might want to keep old URLs in the XML sitemap. Keeping the redirected URLs in the file can help the new ones get picked up faster. 

It is possible to use a temporary XML sitemap containing URLs you want to be crawled. This works if there are status codes you want to update, URLs being removed, and more. You may also wish to add URLs with a 410 (gone) status code so that they drop out of the index faster. 

What about a standard sitemap?

However, if you’re not going through a migration, and you don’t have any URLs that are being removed etc., please only include the following in your XML sitemap: 

  1. ✅ Indexable URLs.
  2. ✅ Pages with 200 status codes
  3. ✅ HTTPS pages.