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Internal Linking Audit

Internal Linking Audit


What Internal Links Should your Website Use?

There is a mix of internal link types that a website should use, this include:

  1. Contextual links:  Contextual links are those that you share within the content of your web and blog content, for example, linking from a blog post to a key landing page or product.
  2. Navigational links: Navigation links are the link included in your main navigation menu to make it easy for your site users to move from page to page.
  3. Footer links:  Links in the footer section are footer links or boilerplate links that show on each page; this includes, but is not limited to, the contact page, terms pages, and top-level category pages.
  4. Image links:  These are internal links that are provided under any visuals or images included in the content.

Using appropriate internal links can make it easy for site visitors to navigate your site, pass link equity from one page to another and help Google crawl through your site and make sense of your site’s hierarchy. Let’s get started with your internal linking audit today.

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Why do we Need Internal Links?

Internal links are essential because including them in your content can help search engines understand and rank your website better. By providing search engines with links to follow along with descriptive anchor text, you can suggest to Google which pages of your site are meaningful and provide context around what they are about.

If a critical landing page doesn’t have adequate internal links, you may find that it doesn’t rank as highly as competitor pages. An internal linking audit will help find these opportunities for you.

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