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intermediate SEO audit

Intermediate SEO Audit


Get Value from an Intermediate SEO audit

Investing in an intermediate SEO audit will give you great value for your website. These website audits for SEO provide a more detailed analysis than a basic audit, and they can identify potential areas of improvement in the technical aspects of a website. As a result, they will:

  • Help your businesses make informed decisions about optimising a website for better search engine rankings. 
  • Intermediate website SEO audits can also help businesses track their progress over time and identify any areas where they may fall behind. 
  •  By investing in an intermediate SEO audit, businesses can ensure they get the most value from their website.
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Get to the bottom of your website performance issues.

If you’re noticing that your website isn’t performing as well as you’d like, an intermediate technical SEO audit can help you get to the bottom of the issue. An intermediate audit provides a wider scope of analysis than a basic audit, with more details included in the final report. 


This means that you can get a clear picture of what’s going on with your website and what steps you need to take to improve its performance. With an intermediate SEO audit, you can identify and fix the issues that are holding your website back and, finally, start seeing the results you’ve been hoping for.


advanced audit roadmap example wm

Related Products

As a rule, your XML sitemap should not include any links to URLs that redirect, are canonicalised to other pages, or pages you don’t want to be crawled or indexed.

In a typical XML sitemap setup, only pages with a 200 status and that are indexable should be included.

There may be some exceptions though

In some instances, such as after a migration, you might want to keep old URLs in the XML sitemap. Keeping the redirected URLs in the file can help the new ones get picked up faster. 

It is possible to use a temporary XML sitemap containing URLs you want to be crawled. This works if there are status codes you want to update, URLs being removed, and more. You may also wish to add URLs with a 410 (gone) status code so that they drop out of the index faster. 

What about a standard sitemap?

However, if you’re not going through a migration, and you don’t have any URLs that are being removed etc., please only include the following in your XML sitemap: 

  1. ✅ Indexable URLs.
  2. ✅ Pages with 200 status codes
  3. ✅ HTTPS pages.