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basic SEO audit

Basic SEO Audit


Get Value from a Basic SEO audit

An SEO audit is one of the most important things you can do for your website. It helps you identify and fix problems preventing your site from ranking highly in search engine results pages (SERPs). While there are many types of SEO audits, a basic On-Page SEO audit is great for smaller websites to identify the problem areas and see what they need to improve.

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Get to the bottom of your website performance issues.

Are you concerned about your website’s performance? Not sure why your website isn’t ranking as high as you’d like? A basic SEO audit can help you get to the bottom of these issues. A basic SEO audit is designed for smaller websites and highlights key areas using site analysis to show where website performance may be lacking. The audit will point out all the key reasons why your website isn’t ranking or making progress. 


After the audit is complete, you’ll have a better understanding of what needs to be done to improve your website’s performance. So if you’re ready to get to the bottom of your website performance issues, a basic SEO audit is the way to go.


standard audit issues example wm

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As a rule, your XML sitemap should not include any links to URLs that redirect, are canonicalised to other pages, or pages you don’t want to be crawled or indexed.

In a typical XML sitemap setup, only pages with a 200 status and that are indexable should be included.

There may be some exceptions though

In some instances, such as after a migration, you might want to keep old URLs in the XML sitemap. Keeping the redirected URLs in the file can help the new ones get picked up faster. 

It is possible to use a temporary XML sitemap containing URLs you want to be crawled. This works if there are status codes you want to update, URLs being removed, and more. You may also wish to add URLs with a 410 (gone) status code so that they drop out of the index faster. 

What about a standard sitemap?

However, if you’re not going through a migration, and you don’t have any URLs that are being removed etc., please only include the following in your XML sitemap: 

  1. ✅ Indexable URLs.
  2. ✅ Pages with 200 status codes
  3. ✅ HTTPS pages.