pay with Klarna
Payment options
Fast & Reliable
Detailed & Accurate
Useful & Valuable
Previous slide
Next slide
backlink audit

Backlink Audit


What Does your Link Profile Say About your Website?

When it comes to SEO, your link profile is incredibly important. Your link profile lists all the websites that link to your site. Search engines use your link profile to help determine your site’s authority and ranking. That’s why it’s important to ensure that your link profile is strong and healthy. Here are five things your link profile can say about your website:

  1. If you have low-quality or spammy links, it can hurt your reputation.
  2. Many links from high-quality websites can help improve your reputation.
  3. Links from relevant websites can help improve your ranking for certain keywords.
  4. Loads of links from diverse sources can help show that your site is popular and authoritative.
  5. If you have a small number of links, it might indicate that you need to do more link building.

Your link profile says a lot about your website. So if you’re serious about SEO, it’s important to pay attention to your link profile and ensure it’s saying the right things about your site.

Product total
Options total
Grand total

A Backlink Audit helps you Understand your Current Link Strategy

A backlink audit is important for understanding your website’s link profile. By auditing your backlinks, you can see which links are helping your SEO and which might harm it. This is valuable information that can help you adjust your link strategy accordingly. 


A backlink audit is also helpful in identifying potential backlink opportunities. If you want to improve your website’s SEO, a backlink audit is a valuable tool that can help you understand your current link strategy and identify new opportunities for improvement.

backlink audit wm

Related Products

As a rule, your XML sitemap should not include any links to URLs that redirect, are canonicalised to other pages, or pages you don’t want to be crawled or indexed.

In a typical XML sitemap setup, only pages with a 200 status and that are indexable should be included.

There may be some exceptions though

In some instances, such as after a migration, you might want to keep old URLs in the XML sitemap. Keeping the redirected URLs in the file can help the new ones get picked up faster. 

It is possible to use a temporary XML sitemap containing URLs you want to be crawled. This works if there are status codes you want to update, URLs being removed, and more. You may also wish to add URLs with a 410 (gone) status code so that they drop out of the index faster. 

What about a standard sitemap?

However, if you’re not going through a migration, and you don’t have any URLs that are being removed etc., please only include the following in your XML sitemap: 

  1. ✅ Indexable URLs.
  2. ✅ Pages with 200 status codes
  3. ✅ HTTPS pages.