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How Much Should an SEO Retainer Cost Each Month?

Due to evolving search engine algorithms, continuous work is required to maintain and raise your website's search rankings.
SEO retainer cost

SEO is essential to the success of online enterprises in the dynamic digital environment. Many firms choose monthly SEO services to achieve sustainable growth and improve organic visibility. However, the price of these services can often be a barrier for some. Here, we will talk through the typical cost of a monthly SEO retainer. 

Do I Need Monthly SEO?

Due to evolving search engine algorithms, continuous work is required to maintain and raise your website’s search rankings.


Monthly SEO services aim to optimise your performance, ensuring your website is seen online and becomes consistently competitive within its niche. Factors including competition, industry developments, and website goals should be considered when determining whether monthly SEO is required.

What is Included in Monthly SEO Services?

Monthly SEO retainers often include a variety of services that are adapted to each company’s unique requirements. These services often consist of the following:


  • Keyword Research: Find appropriate terms that support your business objectives through keyword research so you can speak the same language as your audience.
  • On-Page Optimisation: Improve the visibility of website components such as meta tags, headers, and content so your audience can see the answers and solutions you provide.
  • Content Creation: Create engaging, keyword-rich content to draw in and captivate your target audience.
  • Link building: Increasing your website’s authority by attracting relevant and authoritative backlinks from influential third parties.
  • Technical SEO: Fixing technical problems that might affect your website’s functionality and user experience search engine rankings so everyone can load your content faster and find what you’re looking for.
  • Performance Tracking and Reporting: Monitoring and analysing essential metrics to gauge the success of SEO activities.

How Much Should a Small Business Spend on SEO per Month?

The size of your website, your industry, the level of competition, and your overall marketing objectives all play a role in determining the best monthly SEO service budget; because of all this and more, it can be difficult to estimate the price of an SEO retainer.


Small businesses should devote a portion of their overall marketing budget to SEO. Since SEO is a long-term investment that produces stable returns, experts frequently suggest allocating between 10 and 20 per cent of your marketing budget to it.

How Much Does SEO Cost?

The cost of SEO can vary greatly depending on the extent of the work, the difficulty of fixing your website issues, and the level of experience of the SEO business or expert you choose to hire.


The three typical price schemes for SEO services are as follows:

  • Hourly: The cost of an SEO expert’s services might range from £75 to more than £200 per hour.
  • Monthly Retainer: In this approach, a specific monthly charge is paid for a predetermined amount of labour. Depending on the degree of assistance needed, monthly retainers frequently start at £500 and can reach several thousand dollars.
  • Project-Based: Agencies and freelancers may charge a one-time cost for specific SEO initiatives, such as website audits or keyword research, which usually ranges from £1,000 to £5,000.

Does SEO Need to be Maintained?

SEO constantly tries to stay aligned with algorithm changes, market trends, and competition activity. Maintaining your website’s search presence and ability to generate organic visitors requires ongoing upkeep.


Regular audits, content upgrades, link development, and performance tracking are essential for maintaining and enhancing SEO results.

Monthly SEO Cost

Monthly SEO services are a good investment for companies looking to expand online and increase their internet presence. Although the price of an SEO retainer may vary, it is crucial to consider your company’s unique needs, competitive factors, and the level of experience needed.


You can improve your website’s exposure, draw in targeted traffic ready to convert, and stay one step ahead of the digital market by allocating a reasonable budget for SEO retainers and collaborating with knowledgeable SEO specialists.

Picture of Nikki Halliwell

Nikki Halliwell

Based in Manchester, UK, Nikki is a freelance Technical SEO Consultant. She has worked at several agencies and in-house and has worked across the health, hospitality and fashion industries and more. Nikki enjoys working with eCommerce websites and beyond to ensure that websites are easy to find, load quickly and work efficiently.