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How Much Should An SEO Audit Cost?

While seeking free SEO audit solutions is tempting, obtaining a truly comprehensive and quality SEO audit for free is rare.
seo audit cost

An SEO audit drives businesses to improve search engine rankings and user experiences. However, one burning question we often encounter and that continues to confuse beginner and experienced digital marketers is: How much should an SEO audit cost?

This guide delves into the intricacies of SEO audits, shedding light on the factors affecting their cost, the likelihood of receiving a quality audit for free, the time required, and the rationale behind the costs.

How Much Does an SEO Audit Cost?

The cost of an SEO audit can vary greatly based on several factors, such as the website’s complexity, the depth of analysis, and the expertise of the agency or professional conducting the audit.


Going by our pricing at, the average cost of an SEO audit can range from £400 to £1,500, with some advanced audits for large and complex websites exceeding this range.


While cost is a significant consideration, opting for the cheapest option might not always produce the best results. High-quality audits often come with a higher price tag due to the expertise and time investment required.

Can I Get a Quality SEO Audit for Free?

While seeking free solutions is tempting, receiving a truly comprehensive and quality SEO audit for free is a rarity. In most cases, free audits provide only a surface-level analysis and don’t uncover critical issues that could interfere with your website’s performance.


A quality SEO audit demands a thorough examination of on-page and off-page factors, technical aspects, content quality, backlink profile, and more. This level of depth and expertise is usually not possible through free tools or basic audits.

How Long Does It Take to Do an SEO Audit?

The time it takes to conduct an SEO audit varies depending on the website’s size, scope, and the complexity of the issues identified. A basic audit might take a few hours, while a comprehensive audit for a large, multifaceted website could span several weeks.


The process involves various stages, including data collection, analysis, strategy formulation, and creation of a detailed report with actionable, prioritised recommendations. It’s important to understand that the time invested correlates with the thoroughness of the audit and the accuracy of the recommendations.

Why Do SEO Audits Cost So Much?

The seemingly high cost of an SEO audit is often a result of the extensive expertise and effort required to conduct a meaningful analysis. Let’s explore a few reasons why SEO audits cost more:


Expertise: Effective SEO audits require a deep understanding of search engine algorithms, website architecture, coding languages, and digital marketing strategies. Professionals with many years of this expertise tend to charge higher fees.


Tools and Resources: Professionals use a suite of premium tools with subscription costs to conduct a complete audit. These tools help investigate backlinks, keyword performance, technical issues, and more.


Time Investment: As mentioned earlier, a thorough SEO audit involves careful data collection, analysis, and the creation of actionable recommendations. Time and effort directly impact costs.


Customisation: Each website has unique challenges and goals. A quality audit is tailored to address specific issues and goals, necessitating bespoke strategies and solutions.


Business Impact: The recommendations in an SEO audit can enormously influence a website’s performance and, therefore, a business’s bottom line. The audit cost is a fraction of the potential revenue boost that is possible on the back of implementing the fixes.

Unveiling Insights from Our Expertise

Gaining a deeper understanding of SEO audits and their associated costs requires tapping into the knowledge provided by seasoned experts in the field. At, we are a leading authority in technical SEO audits, bringing remarkable insights and solutions. Our comprehensive research reveals that the cost of an SEO audit is intricately tied to many factors, all of which we are experienced at analysing to provide you with the most accurate and beneficial recommendations.

We specialise in unravelling the complexities of website architectures, assessing content scalability, and dissecting intricate technical issues that can impact your online presence.


Contact us today for a quality audit at a cost that suits you. We have different packages available that can be tailored as needed. We are confident you won’t be disappointed.

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Nikki Halliwell

Based in Manchester, UK, Nikki is a freelance Technical SEO Consultant. She has worked at several agencies and in-house and has worked across the health, hospitality and fashion industries and more. Nikki enjoys working with eCommerce websites and beyond to ensure that websites are easy to find, load quickly and work efficiently.